La Gente De NAHREP
Information Design, Animation, and Company Branding
Information Design, Animation, and Company Branding
The State of Hispanic Homeownership Report is NAHREP’s principle publication and an industry benchmark, documenting how the U.S. Latinx population is fairing in respect to the attainment of homeownership. Increasingly complex data called for a different approach to information design for 2018 onward. This project called for humanizing and contextualizing very dense data-driven content. Additionally, this project required the use of designs which could be used by non-designers on the fly. The result was a set of “character puppets” and props any designer could edit and any non-designer could integrate into their work. These designs were also adapted for motion design and were integrated into NAHREP’s company branding.
Meghan Lucero
Marketing Manager
Nick Munguia
Jr. Graphic Designer
Initial Design: 3 Weeks
Infographic Design: 2 Weeks
Animation: 6 Months
Social Media: Continuous
Illustrator
Photoshop
After Effects
Premier Pro
Audition
Information Design
Visual Development
Motion Design
Compositing
Video Editing
Voice Acting
Audio Editing
Initial Sketches to final design
Form Breakdown
Props
Palette
Animation Character breakdowns, four point turnarounds and puppet parts
Environment
Props
Storyboard
Social Media Usage