Certified Group Rebrand

Project Overview

Certified Group is dedicated to providing technical expertise our customers use for food & beverage, supplements, cosmetics, OTC, tobacco/nicotine, hemp, and cannabis products. With 30+ North American laboratories, we combine the technical expertise, services, and unmatched laboratory network with the responsive customer service you need.

For this rebrand, I was tasked to unite the five fragmented brands under the Certified Group umbrella into one, cohesive branding experience, without changing any of the original logos, color palettes, typographical choices, or image treatments. This look needed to be approved by various executive leaders, some of whom were tied to the brands pre-acquisition. This is the look we landed on as a team.