Embedded Files
Project Overview
Project Overview
FFF Enterprises is the nation’s leading supplier of critical-care biopharmaceuticals, plasma products (including albumin, intravenous immune globulin and coagulation products) and vaccines. FFF's flawless safety track record and patient-first approach has earned the company a reputation for Helping Healthcare Care.
This project called for revitalizing the 33-year old company's image in order to simplify its' overgrown imagery to a clean, unified look and feel denoting professional, patient-oriented practices.
Team Mates
Team Mates
Michelle Valenzuela
SVP, Marketing
Nick Munguia
Graphic Designer
Time
Time
6 Months
Software
Software
Illustrator
InDesign
Photoshop
PowerPoint
My Contributions
My Contributions
Branding Design
Collateral Design
Color Palette
Color Palette
Main
FFF BlueRGB: 0 / 100 / 161CMYK: 94 / 62 / 11 / 1HEX: 0064a1
Midnight BlueRGB: 0 / 49 / 89CMYK: 100 / 84 / 38 / 31HEX: 003159
Legacy BlueRGB: 0 / 100 / 161CMYK: 94 / 62 / 11 / 1HEX: 51B8FF
Dark GreyRGB: 102 / 103 / 102CMYK: 60 / 51 / 51 / 20
HEX: 666766
HEX: 666766
Brochure GreyRGB: 140 / 141 / 130CMYK: 47 / 37 / 47 / 5
HEX: 8c8d82
HEX: 8c8d82
Light GreyRGB: 176 / 179 / 178CMYK: 32 / 24 / 26 / 0
HEX: b0b3b2
HEX: b0b3b2
Ultralight GreyRGB: 228 / 228 / 228CMYK: 9 / 7 / 7 / 0
HEX: e4e4e4
HEX: e4e4e4
Gradients
Gradient A
Gradient B
Gradient C
Color Distribution
Typography
Typography
Patterns, icons, &
photo treatment
Patterns, icons, &
photo treatment
Collateral examples
Collateral examples
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